The Bud Light Lime Ritas family is expanding yet again, adding fall seasonal Apple-Ahhh-Rita to shelves and on-premise across the country. Success of the Ritas family thus far has been phenomenal. Bud Light Lime Ritas was named a 2014 Breakthrough Innovation winner by Nielsen. The permanent core flavors (Straw-Ber-Rita, Mang-O-Rita, Raz-Ber-Rita and Lime-A-Rita) are the top four brands in the FMB category—the fastest growing brand in the industry since Lime-A-Rita’s 2012 launch (Source: *IRI MULC YTD 06.22.14). In addition, last October, Ritas launched Cran-Brrr-Rita as a winter seasonal, and it flew off shelves. The Bud Light brand anticipates Apple-Ahhh-Rita to have similar success and is excited to further extend Ritas into the popular margarita space, as well as tap the current consumer popularity of ciders/apple. As part of Bud Light Lime Ritas’ larger “Fiesta Forever” marketing campaign, the company has also released a new TVC for Apple-Ahhh-Rita.
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