Rattler’s Poised For Growth

rattlerslargeThe Texas chain is upping its game online while perfecting a grab-and-go concept.

By Erin Rigik, Senior Editor.

Rattler’s Convenience Stores, with 11 locations in Texas, is set to renovate one of its earliest stores located near its company headquarters in Navasota, Texas, doubling the location’s size to accommodate today’s competitive market. The chain is also hungry for acquisitions, as well as expanding internally to compete in an ever evolving market place.

After years of testing a variety of foodservice programs, Rattler’s is currently perfecting a grab-and-go concept at its newest location in Giddings, Texas. The store not only features a made-fresh sandwich program, but also offers a fudge shop, and an array of salads, parfaits, puddings and other grab-and-go favorites, such as deviled eggs.

Rattler’s is also expanding its reach via its Rattler’s Rewards loyalty program and other technological initiatives. This year the chain partnered with OpenStore by Gas Buddy to launch a new Website and app, and has begun to aggressively promote via social media to reach a wider audience.

“The app has all our locations listed, including what we’re selling fuel for at each location, and it has a store finder that will give customers directions. It also includes some games, so you can play on the app and you can actually win loyalty points to spend at the store,” noted Jim Kolkhorst, CEO of Rattler’s.

The app also interfaces with the Rattler’s Rewards program, offering customers points for fuel and in-store purchases that can be redeemed at Rattler’s.

For more on how Rattler’s is growing, stay tuned to the August issue of Convenience Store Decisions.

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