Sugar Foods Corp., in partnership with Hawaiian Commercial & Sugar Co. (HC&S), has a new licensing agreement to launch 100% natural and vegan Maui Brand Maui Raws turbinado and Maui Whites crystallized natural cane sugars to retail consumers. Sugar Foods, which brought turbinado sugar to restaurant and foodservice clients for more than 20 years, is now bringing premium sugar to grocery and convenience aisles in new, home-use packaging. Maui Raws turbinado and Maui Whites crystallized natural cane sugars will be available nationally, with immediate national distribution through online retailer Amazon.com. This partnership marks the first time Maui Raws and Maui Whites natural cane sugar will be available in individual serving sticks in hand-packed boxes and easy to pour, re-sealable jars, making it both convenient and attractive for at-home usage. Sugar Foods will follow its launch of Maui Brand natural cane sugars with other innovative retail sweetener options. These include new natural and zero calorie sweeteners that focus on high quality sourcing and convenient packaging.
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