“We have no interest in sharing a name with a group whose name has become synonymous with violence,” says Isis CEO.
Isis, the U.S. mobile wallet platform backed by AT&T, T-Mobile and Verizon, announced it is changing its name and embarking on a new brand.
“Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria—often referenced by the acronym ISIS,” said Isis CEO Michael Abbott. “The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.”
He added, “However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand. Changing a brand is never easy, but we know this is the right decision—for our company, our partners and our customers.”
Abbott noted that the company is actively working on a new brand and plans to share more details in the coming months. “In the meantime, we remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed,” he said.