Piccadilly Circus Pizza, an industry-leading provider of fresh-made pizza and sandwiches to the convenience store industry, introduces its new seasonal pizza, the BBQ Grill Pizza. The company’s concept kitchen developed the pizza by combining favorite summer BBQ elements with traditional pizza components. Though there was no debate about the excellence of the meat toppings (Beef, Steak, Canadian Bacon and Pork), determining the signature BBQ sauce was more challenging. “Everyone has a different opinion about what BBQ really is,” said Marketing Vice President, Dana Evaro. “Some want sweet, some want smoky, some want spice.” So Piccadilly is letting each part of the country use the sauce they like best—“they” referring to the customer. “When it comes to BBQ, locale rules. We need to let our operators deal with such a sensitive topic in the way they know best. But we remain king of the pizza-part, Evaro said. The Piccadilly Circus Pizza BBQ Grill Pizza is now available at participating locations.
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