“Thanks to the support of Coca-Cola, this promotion marks the first time we’ve had anywhere near 35,000 7-Eleven stores participating in one event at the same time,” says executive vice president of 7-Eleven.
Big things happen when you combine the world’s most iconic brand and the world’s largest convenience retailer with the most widely viewed sporting event on the planet—the 2014 FIFA World Cup. This year, Coca-Cola is inviting fans across the globe to celebrate the World’s Cup like never before with 7-Eleven stores.
Coca-Cola is helping 2014 FIFA World Cup fans score premium soccer collectibles found exclusively at some 35,000 participating 7-Eleven stores in 12 countries. In the U.S., store merchandise includes size-5 commemorative soccer balls, emblazoned with colorful 2014 FIFA World Cup and Coca-Cola trademarks.
People can purchase exclusive 16-ounce cans of Coca-Cola with a QR code that, when scanned, brings them to a Website with special fan content. Once there, soccer fans around the world can download exclusive mobile wallpapers for smartphones, gain access to a 2014 FIFA World Cup mobile game and a link to the 7-Eleven smartphone app.
Fans who purchase two of the specially marked Coca-Cola cans also will receive $1 off the suggested retail price of the soccer ball available at participating stores.
Just like the 2014 FIFA World Cup, this program expands across the globe to include additional exclusive soccer memorabilia including bracelets with 22 collectible, plug-in charms and unique 2014 FIFA World Cup mascot figurines that form a map of Brazil when all are collected. Coca-Cola promotions and products vary by country and are available while supplies last at 7-Eleven stores in the United States, Canada, Mexico, Japan, Thailand, China, Hong Kong, Philippines, Indonesia, Malaysia, Denmark and Sweden.
“The FIFA World Cup is a one-of-a-kind sports phenomenon that captures the attention of sports enthusiasts around the globe,” said Chris Tanco, executive vice president of 7-Eleven and head of International. “Thanks to the support of Coca-Cola, this promotion marks the first time we’ve had anywhere near 35,000 7-Eleven stores participating in one event at the same time.”
Coca-Cola and 7-Eleven began working together more than two years ago to produce an exclusive shopper experience for their collective soccer fan family. Coca-Cola has sponsored the FIFA World Cup since 1974. During the previous games in 2010, more than 700 million people watched the final match. This 2014 tournament concludes Sunday, July 13.