Operating 10 stores under the Y-Not Stop brand, St. Romain Oil prides itself on its commitment and service to customers. But its belief in improving its product offerings to guests makes the Y-Not Stop brand stand out among its competitors. This belief is why Y-Not Stop has partnered with OpenStore by GasBuddy to launch an interactive digital marketing strategy.
This new approach to marketing will give Y-Not Stop the advantage it needs to acquire new customers and increase in-store sales. OpenStore is a complete digital marketing solution for convenience store owners that provides everything retailers need to bring customers to their stores, without having to build and maintain their own IT systems. With OpenStore, Y-Not now has the ability to reach customers through their own branded mobile app, individual store Web pages, mobile coupons and more.
“We are so excited about the launch of our Y-Not Stop app,” said Anne Gauthier, chief financial officer of St Romain Oil. “I believe that it will help us to achieve our mission to refuel and refresh our communities by making it even more convenient for our guests to shop and save with us and to share their feedback with us.”
“We are thrilled to collaborate with Y-Not Stop and look forward to the possibilities that digital marketing strategies will provide them,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support Y-Not Stop’s strategies to reach their customers with targeted marketing and powerful messaging.”