Living Essentials LLC plans to continue to support Living Beyond Breast Cancer (LBBC) for a second year through sales of a limited edition, specially-marked pink lemonade flavor of 5-hour ENERGY that will be on shelves starting in September. In 2014, Living Essentials will donate five cents from the sale of every bottle of specially-marked pink lemonade flavored 5-hour ENERGY shots sold in the U.S. to this national nonprofit whose mission is to provide trusted information and a community of support to individuals affected by breast cancer, their families, caregivers and medical professionals. The minimum guaranteed donation is $200,000. In 2013, Living Essentials’ contribution of $344,269.20 and the exposure provided as part of a national advertising campaign significantly impacted LBBC’s ability to expand the scope of their services and provide thousands of individuals with free educational resources and support services.
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