Valero and participating Valero-branded locations are partnering with Paramount Pictures for a “Rumble with Bumblebee” sweepstakes to give Transformers fans a chance to win a Grand Prize of a new 2014 Camaro.
Additionally, one first-prize winner will receive a private hometown screening of “Transformers: Age of Extinction,” the fourth film in director Michael Bay’s global blockbuster franchise, opening June 27.
“We are excited to partner with such a phenomenal movie, ‘Transformers: Age of Extinction,’” said Gary Arthur, senior vice president-wholesale marketing for Valero. “With fans of all ages, Transformers is a great fit for Valero consumers.”
By registering for the sweepstakes at www.valerosweeps.com, participants also get a chance to instantly win a $10 Valero fuel card and play daily for a chance to win a private hometown screening by collecting pieces to build their very own Bumblebee and Optimus Prime Transformers. Participants can check in with mobile devices at participating Valero-branded locations to earn 100 bonus entries for the Grand Prize per week. Registration is also available via mail-in entry. There is no purchase necessary to enter.
“Giving Valero customers an opportunity to win a 2014 Camaro builds great anticipation for the release of the film with fans,” commented LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures. “Everyone loves Bumblebee—an iconic, yellow Camaro.”
The “Rumble with Bumblebee” sweepstakes will also be featured in Valero’s national ad campaign with a television commercial featuring its partnership with “Transformers: Age of Extinction.”
“TRANSFORMERS: AGE OF EXTINCTION” begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history … while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.
The film is produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.