Krackel Bar Is Back

KrackelKrackel Milk Chocolate with Crisped Rice Bar, a long-time consumer favorite, is no longer just a tasty miniature candy treat. For the first time in nearly 20 years, Krackel Milk Chocolate with Crisped Rice Bar is back as a full-size offering. The beloved candy bar, which has only been available in Hershey’s Miniatures Assortment bags, is now available as a “standard” 1.55-ounce bar, a four-ounce “XL” bar, and a 6.5-ounce “Giant” bar —offerings last enjoyed by consumers in 1997. Fans of the smaller-sized Krackel Milk Chocolate with Crisped Rice Bar can still find it in Hershey’s Miniatures Assortment, which has been re-launched with newly redesigned primary and foil packaging. The “standard,” “XL” and “Giant” Krackel Milk Chocolate with Crisped Rice Bars are now available nationwide at food, mass, drug and convenience stores, at a suggested retail price of 99 cents, $1.69 and $1.99 respectively. The new version of the Krackel Milk Chocolate with Crisped Rice Bar and the updated Hershey’s Miniatures Assortment will each be supported by a robust integrated marketing campaign that will continue through 2014.
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