VP Racing Fuels announced the newest partner in its retail brand program—Hallum Fuel Distributing.
Providing distribution services in Arizona, Nevada, Utah, New Mexico and Colorado, including company-owned and operated c-stores, Hallum represents significant expansion potential for VP’s program in the southwest U.S.
“Hallum Fuel Distributing is excited about teaming up with VP Racing Fuels to offer our customers an impressive brand image with built-in savings, flexibility and additional profit centers,” said Paul Dumas, marketing rep for Hallum. “We are confident this program will help us reach more customers and give us a competitive advantage.”
“We’re proud to welcome Hallum Fuel Distributing to our growing family of VP distributors,” said Alan Cerwick, president of VP Racing Fuels. “Acceptance of the VP brand by Steve Hallum and his team of veterans proves the need for alternative branding solutions in an ever changing and competitive nationwide fuel market. Based on the value VP’s program brings to their business and their growing dealer base, Hallum expects to brand seven to eight VP stores very quickly and grow from there.”
“Beyond the basic branding program, Hallum intends to leverage VP’s premium race fuels in five-gallon pails at their retail locations along with VP Madditives, VP Sportsman’s Containers and VP101 performance fuel at the pump,” Cerwick added. “It’s gratifying to see a partner of Hallum’s stature embrace our program in such a wholehearted manner.”
Based in Flagstaff, Ariz., Hallum Fuel Distributing has been in business for over 40 years, delivering quality products and brands throughout the Southwest.