Davis Beverage Group partnership expands reach of XYIENCE.
XYIENCE Xenergy, the official energy drink of the UFC, has announced that a new partnership with Davis Beverage Group now offers the brand access to more than 1,500 stores in central and eastern Pennsylvania, including Harrisburg Allentown and Bethlehem.
The agreement also includes parts of western New Jersey. Davis Beverage is offering its grocery, convenience and specialty stores the core lineup of Xenergy energy drinks, popular among active adults for its sugar—and calorie-free makeup.
This new relationship offers the brand potential shelf space in major grocery and convenience stores such as Giant Food Stores, Wawa and Wegmans, as well as exposure to a range of smaller mom and pop stores and third-party retailers in the region, many of which are looking to brands like Xenergy to deliver product offerings that appeal to active, health-conscious consumers. This builds on the distribution success XYIENCE Xenergy already enjoys with a range of leading convenience stores in the region such as APlus at Sunoco.
“Davis Beverage Group is an ideal partner for XYIENCE because of its ability to provide deeper penetration to a wide range of large and small retailers,” said Marc Calderone, XYIENCE’s East Coast sales division manager. Calderone noted that this Davis Beverage partnership establishes consistency in the Xenergy distribution system coverage for Pennsylvania and parts of New Jersey.