Shell announced that Lauren Flauding from Parker, Colo. has been selected as the Grand Prize Winner for the How I FRN™ Contest and will receive a year’s worth of Shell V-Power Premium Gasoline.
The How I FRN contest invited consumers to submit a photograph or video via Instagram or Twitter using #HowIFRN that represents the individual’s experience with the Fuel Rewards Network (FRN) program. Savvy FRN Members from around the U.S. posted to Instagram and Twitter for the How I FRN Contest to share their answers to the question: “How do you FRN?” The FRN program is a free-to-join rewards program that allows consumers to earn rewards on everyday purchases that can be redeemed for fuel savings at participating Shell stations nationwide.
“Lauren was extremely creative both in the way she earned her rewards and the way she showcased her experience with the FRN program,” said Jim Perkins, North American Marketing Alliance manager at Shell. “She really exemplifies the budget-smart FRN consumer, and we hope Lauren and all FRN Members will continue to take full advantage of the savings opportunities available through the FRN program.”
Through the How I FRN Contest, FRN Members highlighted how they took full advantage of the savings available through the FRN program. From shopping, to booking tropical vacations, to enjoying delicious meals at participating restaurants, entries showed that FRN Members are spending as little as two cents per gallon on fuel at Shell!
Six weekly winners were chosen as finalists throughout the contest to compete for a Grand Prize, First Runner-Up Prize and Second Runner-Up Prize. Entries were judged based on how effectively they demonstrated how rewards were earned through the program in a unique and creative way.
The Grand Prize, First Runner-Up and Second Runner-Up winners are:
Lauren Flauding from Parker, Colo. earns Fuel Rewards savings through the program by purchasing family favorite cookies through the FRN Online Mall. Her creative video entry, featuring cookies and her Fuel Rewards Network Card, scored her the Grand Prize Winner title and Free Fuel for a Year. What a delicious way to earn Fuel Rewards Savings.
In a cleverly created video, Joshua Hawker from Otis Orchards, Wash. showers himself in the money he’s saved through the Fuel Rewards Network program. He maximizes savings by shopping through the FRN Online Mall, shopping at his local participating grocery store, and using his MasterCard. His creative representation of the program and his Fuel Rewards savings earned him the title of First Runner-Up.
Alicia Boyde from Urbandale, Iowa was named Second Runner-Up for sharing how she used the FRN Online Mall to book travel for her family’s vacation. She and her family went on a tropical vacation to Hawaii, and her travel purchase earned her some serious savings at the pump.
The FRN program, which launched in 2012 and is now available in more than 200 cities nationwide, helps members save an average of 24 cents per gallon on each fuel purchase at Shell.