Kretek International Inc. has introduced DjEEP’s Old Denim collection, available to ship May 10. The worn Denim series of lighters features photo-images of the most comfortable jeans on the planet from the most dependable and durable lighter on the planet. Rather than imprinting the DJEEP logo on the lighters, the lighters themselves are part of the denim pocket designs. The new lighters are available on DjEEP upright and three-tier displays as well as on DjEEP’s new 24-lighter counter-tray unit. The trays provide strong product presentation for cash & carry wholesalers. All DjEEP lighters have proper DOT and HAZMAT certification. The new lighters will also be highlighted in DjEEP’s new trade ad campaign “If your lighter lasts longer than your jeans it’s probably a DjEEP.” First ship date is May 10, 2014. Your Kretek sales representative has the detail on opening order promotions.
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