Authentic Dos-A-Rita Lager Margarita

Dosarita_24ozCan_3D LRDos Equis, one of the fastest growing Mexican import beers in the U.S., has announced the launch of Dos Equis Dos-A-Rita, the premium, ready-to-serve Lager Margarita that will hit retail accounts beginning this spring. Modeled after the popular cocktail recipe originally created on-premise in Texas, Dos-A-Rita is a blend of Dos Equis Lager and classic Margarita flavors, sweetened with 100% premium Agave nectar. Dos Equis’ Dos-A-Rita is the first imported, authentically Mexican ready-to-serve lager margarita on the market. Making its debut in April 2014, Dos-A-Rita will be available at retail in Texas, Arizona, California, Nevada, New Mexico, Colorado, Florida, Georgia, North Carolina and Alabama. Dos-A-Rita combines two traditional Mexican favorites—Dos Equis Lager and Margarita flavors —in one package.  Marketing support by way of custom designed displays, price cards, cooler stickers and sampling bin POS elements, along with local out-of-home, radio and digital advertising and sampling activations (where legal), will foster consumer purchase interest, drive shopper traffic and increase sales. Dos-A-Rita Lager Margarita has 7.2% ABV (alcohol by volume). It will be available in 24oz. single serve cans and eight-ounce can in 12-pack.

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