Bud Light Lime Expands

Mang-o-Rita 8oz 12 packThe popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors—Mang-O-Rita and Raz-Ber-Rita—as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor—Bud Light Lime Cran-Brrr-Rita—as a  limited-time season offering  in 2013. The brand anticipates continued success with the launch of Bud Light Lime Mang-O-Rita and Raz-Ber-Rita. The new Ritas are 8% alc/vol flavored malt beverages that blend the refreshment of Bud Light Lime with the taste of authentic mango and raspberry margaritas, respectively. To encourage mixology, the brand is offering a four-flavor Mix-A-Rita 18-pack. Mang-O-Rita and Raz-Ber-Rita are available in three pack sizes: 12-pack eight-ounce cans; four-pack 16-ounce cans; and 24-ounce  individual cans. The Ritas are also available in a Mix-A-Rita 18-pack, which includes six Lime-A-Ritas, four Straw-Ber-Ritas, four Mang-O-Ritas and four Raz-Ber-Ritas.

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