The BIC Lighter Flicktacular program is continuing into 2014, providing an exciting way for the brand and retailers to engage with loyal BIC Lighter consumers. From Oct. 21, 2013 through Nov. 20, 2013, BIC Lighter Facebook fans were given the opportunity to vote on their favorite lighter designs from various series. The winning designs will be available from April through September with a new, limited-time-only Flicktacular logo and unique code that can be entered online for a chance to win great prizes daily. Social media programs surrounding the Flicktacular promotions are creating excitement and demand for these special lighters, which are made in the USA. Retailers can take advantage of this offer with a three-tier display and in-store communication.
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