Woodchuck Hard Cider is introducing 16-ounce cans of its flagship Amber cider to the market. Woodchuck Amber has been crafted to the same recipe since 1991, and remains the top selling Woodchuck cider style nationwide. The 12-ounce Amber cans first rolled off the line in 2012. That package has seen growth of 42% over the last year as consumers venture outdoors with the Amber can in hand. Those same consumers have called for a larger format can and Woodchuck is once again answering the call. “The cider category is rapidly growing and to be able to offer fans a 16-ounce version of our classic red Woodchuck can is really exciting,” said Woodchuck President and CEO Bret Williams. The new Woodchuck Amber 16-ounce cans will be sold in four packs as well as single cans and will be targeted to the convenience channel, one of the category’s biggest growth opportunity segments.
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