7-Eleven Inc. is in the game to win a piece of the pie on pizza’s biggest sales day of the year—Super Bowl Sunday.
The convenience retailer is offering pizza-loving sports fans and sports-loving pizza fans piping-hot, large Pepperoni and Triple Cheese pizzas for just $5.55 each and a large Deluxe Meat pizza for $6.99.
Customers can get an even better deal when they purchase a two-liter bottle of any brand of soft drink and save another dollar, lowering the already-low prices of the pizzas to $4.55 and $5.99, respectively. The fresh-baked, 14-inch pizzas are available for takeout at participating stores nationwide.
For fans who can’t decide between pizza or that other super game food—chicken wings, 7-Eleven stores offer a combo deal that includes a large pizza and 10 chicken wings … or a large pizza, five chicken wings and four mozzarella sticks for just $10.
“7-Eleven will have delicious, hot pizza for take-out before, during and after the game, whether your team is winning or losing,” said Kelly Buckley, 7-Eleven vice president of Fresh Food Innovation. “Customers can choose their pizza variety, and we’ll bake it fresh for you, on the spot anytime, day or night.
“Fans can grab their favorite hot pizza, wings, cheese sticks and everything else they need for the big game—beer, wine and soft drinks, ice, chips and dips,” added Buckley. “Where else can you order and have hot pizza ready in just a couple of minutes, anytime 24/7, while grabbing your favorite beverage for the game?”
Besides the self-explanatory large pepperoni pizza, 7-Eleven’s Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon, while the Triple-Cheese pizza includes melted mozzarella, cheddar and parmesan cheeses. Wings are available in three flavors—Barbecue, Spicy and Asian-style Dragon wings. Crispy, breaded mozzarella sticks come with a side of marinara sauce.
Not only is Sunday, Feb. 2, the biggest day for pizza sales, it also is the day chicken wings fly off the proverbial shelves. While pizza restaurants talk about the number of slices sold for the day as being in the millions, the number of chicken wings consumed over the game weekend is well over 1 billion, according to the National Chicken Council.
Other top-selling pizza days are Halloween, Thanksgiving Eve, New Year’s Eve and New Year’s Day. For 7-Eleven, add Christmas Day to that list when pizza sales showed a dramatic spike. At just $5.55 for a large, hot pizza, the convenience retailer expects another jump in pizza sales during the big game weekend when ice sales triple, and beer, chips and dip sales double.
More than 5,200 U.S. 7-Eleven stores sell hot foods.