After receiving many awards from national trade magazines for its store designs and originality, Fast Eddy’s now turns to a brand new marketing strategy intended to reward existing customers and attract new ones.
Fast Eddy’s has a loyal following of customers who are drawn to its stores for its excellent customer service, clean facilities and its ability to offer a wider selection of items than any c-store in the area. And now with its new marketing solution, OpenStore, Fast Eddy’s can communicate these features better and faster to its customers.
OpenStore is a complete digital marketing solution for convenience store owners. It provides everything retailers need to bring customers to their stores. This marketing platform is built and hosted by OpenStore by GasBuddy, which helps business owners and managers concentrate on reaching and rewarding their customers instead of building and maintaining IT systems. With OpenStore, Fast Eddy’s now has the ability to reach drivers through a branded mobile app, individual store web pages, mobile coupons, and social media that include Facebook and Twitter.
“Fast Eddy’s is excited to partner with OpenStore to bring our customers a top-rated mobile app while revamping our Website at the same time. With a fresh new Website, mobile app and text message alerts we are now able interact with our loyal customers in a number of new ways. We hope to extend the Fast Eddy’s experience outside the walls of our stores and into the homes and everyday lives of our customers,” Owner Steve Eddy explained.
Jason Toews, co-founder and CEO of OpenStore by GasBuddy, agreed. “We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership,” he said. “OpenStore is a complete turnkey social technology solution that will support Fast Eddy’s strategies to reach their customers with targeted marketing and powerful messaging.”
Today there are three FastEddy’s stores in Meridian, Idaho.