Customer-Preferred Sweeteners

SmuckersSmucker Foodservice now offers a variety of national brand sweeteners:  From the devoted followings of Sweet’N Low to the natural choices of Sugar In The Raw and Stevia In The Raw to the NatraTaste Blue and NatraTaste Gold choices for the great taste of sugar without the calories. With these top-ranking brands available, Smucker Foodservice is the single-source supplier for nationally recognized, customer-preferred sweeteners—the perfect complement to its beverage portfolio.Sweet’N Low zero calorie sweetener users are the most loyal of all artificial sweetener users, according to IRI data for the 52 weeks ended 8/13/2013, with 41% reaching for a different brand name over a generic pink packet (Technomic, Sept. 2013.) When it comes to sweetening drinks, heavy beverage consumers from 18-24 prefer these natural sweeteners over others, according to a Mintel Sweeteners report, May 2013. .

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