Convenience Store Decisions has learned that Phillips 66 is set to announce a new sponsorship with IMG Gonzaga where KickBack Points cardholders will have new ways to earn loyalty points. Also, participating Conoco- and 76- branded sites in the Spokane, Wash., area will benefit by driving new customers to their stations.
“We’re excited about our new sponsorship with IMG Gonzaga, which allows us to use our KickBack Points program in creative ways that benefit our Spokane customers, our branded retail sites and Gonzaga students,” said Andy Viens, president, Global Marketing for Phillips 66.
The sponsorship allows KickBack Points cardholders to earn additional loyalty points with the “Earn Double Points when the Zags Win by Double Digits” promotion. When Gonzaga wins a men’s or women’s home basketball game by double digits, KickBack Points cardholders can earn double loyalty points for the next 48 hours on certain purchases at participating Conoco and 76 stations in the Spokane area. In addition, through Feb. 27, 2014, Phillips 66 is matching consumers’ KickBack Points, up to 1,000,000 points, in funds toward scholarships for Gonzaga students.
KickBack, Conoco and 76 now have a presence at McCarthey Athletic Center for both men’s and women’s basketball games. The sponsorship will be promoted through in-game and post-game radio, arena signage and on-court promotions.
“We’re happy to welcome Phillips 66 to the IMG Gonzaga family,” said Mark Livingston, general manager, IMG Gonzaga. “We look forward to the beginning of a great relationship and growing the KickBack Points program through our terrific fan base.”
Consumers can earn and redeem KickBack Points when they purchase fuel and other convenience store items from participating Conoco and 76 stations in the Spokane area.
“This is a great opportunity for KickBack Points to drive new business by promoting the benefits of being a KickBack cardholder directly to a wide audience of potential customers,” said Pat Lewis, president and CEO of KickBack Points. “We’re looking forward to generating excitement for the program through the already exciting atmosphere that Gonzaga basketball creates.”
KickBack is the exclusive loyalty card program provider for Phillips 66. With more than 15 years of experience, KickBack is recognized as the market leader in building rewarding customer experiences that generate brand loyalty, build repeat store visits and increase bottom line sales. KickBack’s innovative approach to loyalty is a simple and flexible solution that also provides insights about convenience store customers. Retailers interested in learning more about KickBack Points can contact firstname.lastname@example.org.