Burger King has launched a revamp to its value member with King Deals, the Los Angeles Times reported.
The King Deals offering includes more than 20 items that are priced starting at $1. The list includes the new Rodeo Crispy Chicken sandwich and the Rodeo Burger (both only $1), as well as chicken nuggets, a double cheeseburger and a crispy chicken wrap.
The move comes on the heels of McDonald’s Dollar Menu update just this fall. It’s now called the Dollar Menu & More, mixing $1 items with $2 offerings and $5 shareable family meals.
Burger King’s North American marketing chief, Eric Hirschhorn, said Monday that the company has “seen an incredible response from our guests with our $1 menu items,” the Los Angeles Times reported.
The National Restaurant Assn. said earlier this month that the industry’s performance index hit a four-month high in October, with improvements in same-store sales and customer traffic.
The gauge exceeded 100 for the eighth month in a row—signaling expansion. More than half of restaurant operators said their same-store sales rose between October 2012 and October 2013, compared with the 41% who said the same in September.
And 43% said their customer traffic levels were higher during the period, up from 33% who reported an increase in September.