Nielsen Report Shows Holiday Shopping Trends

gift cardMove over Black Friday. A new Nielsen report, the “Holiday Spending and Black Friday/Cyber Monday Forecast”  shows that consumers prefer shopping on Cyber Monday.

Highlights

·         85% of consumers are skipping Black Friday this year, part of a four-year downward trend.

·         Nearly 50% of consumers say they will shop online this Cyber Monday, a 16-point increase from 2012.

·         51% say they will do their Black Friday shopping online—Black Friday might be merging with Cyber Monday as consumers search for deals in comfort.

·         Big ticket items top the list, such as electronics like phones, computers, laptops, iPads and eReaders (70%), apparel (59%) and toys (46%).

Tis The Season To Be Fiscally Cautious

·         Nearly a quarter (22%) of US consumers report that they have already started their holiday shopping.

·         U.S. consumer sentiment is at its highest point in five years: 98 on the Nielsen Consumer Confidence Index but consumers are still feeling the sting of the recession and of rising inflation.

·         Nielsen expects a marginally stronger holiday shopping season in 2013 compared to 2012.

·         The majority of holiday spending is expected to be between $250 to $500 this season, consistent with 2012 spending.

·         Gift Cards, Tech Products and Toys are expected to be top sellers this holiday season.

 

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