Holiday Oil of West Valley, Utah, has completed a chain wide rollout of VeriFone’s award winning in-store marketing solution, LiftRetail.
LiftRetail uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers and empowered cashiers.
VeriFone worked closely with Holiday to incorporate its coffee loyalty program into the shopper’s interactive checkout experience. Instead of relying on paper punch cards, LiftRetail tacks each shopper’s purchases by mobile number and automatically redeems their sixth coffee for free.
“LiftRetail provides leverage to our existing marketing programs and enabled us to implement an aspect of loyalty,” said Blain Boelter, vice president of operations with Holiday Oil, which operates 50 retail gasoline and convenience stores and is approaching its 50th anniversary in business. “We are going to expand that loyalty program to our fountain areas and possibly fuel purchases as well,” said Boelter.
LiftRetail customizes advertiser-funded offers to match the prices, promotions, and item availability of each retailer. The result is a retailer centric marketing platform that is completely funded by CPG manufacturers and available at no cost to qualified retailers.
“Holiday Oil is renowned for exceptional customer service and LiftRetail fits into its goal of making the consumer transaction a comfortable and enjoyable experience,” said Wells Burke, vice president and general manager of LiftRetail for VeriFone. “Holiday Oil now enjoys weekly reports and analytics from LiftRetail that provide data on the results of upselling promotions and store operations.”
LiftRetail pioneered interactive suggestive selling for convenience stores and is the only solution that works with all major c-store POS systems, including VeriFone’s Ruby and Topaz systems as well as Passport, Radiant, Wayne, and others.