“The combination of the Clark and Crown brands will offer us the ability to grow in our respective markets and leverage our economies of scale for our customers,” says Clark’s chief operating officer.
Clark Brands LLC and Crown Central LLC have announced the formation of a new company Clark Crown Brands LLC.
This new company, a wholly-owned subsidiary of Clark Brands LLC will be the new operating entity for the Crown brand licensing program. The new Clark Crown provides a powerful brand offering, and will ultimately result in increased services and benefits for Crown customers, while keeping costs as low as possible.
“The combination of the Clark and Crown brands will offer us the ability to grow in our respective markets and leverage our economies of scale for our customers. We have added resources over the past several months to prepare for this transaction, offering increased and improved levels of service for our customers, both Clark and Crown branded. We are excited for the opportunities the two brands offer us, and anticipate new levels of growth as a result,” said Stacey Yimet, Clark’s chief operating officer.
The combination of Clark operations with the Crown brand licensing programs was the next logical step in the growth progression for the two brands, which have been working together for many years.
“I am very pleased that Clark and Crown were able to officially put the two brands together under one umbrella to help ensure their long—term growth potential,” said Bob Fritz, Crown’s general manager.
“Crown has worked exclusively with Clark on multiple programs since 2005, and it became evident early on that the synergy was undeniable. I look forward to continuing to work with the team at Clark Crown Brands.”
Clark Brands owns the Clark family of brands. The company licenses the Clark gasoline brand and the Four Corners Coffee brand to independent petroleum marketers and retailers. Clark also processes payments transactions for Clark, Crown and independent fuel stations in 29 states and the District of Columbia.
Clark Crown Brands owns the Crown family of brands and licenses the Crown and Fast Fare convenience store brands to fuel and lube oil marketers. The Crown fuel brands are marketed mainly throughout the South and Mid-Atlantic, and the lube oil brands are marketed both domestically and internationally.