Kraft Foodservice has launched Bev1 Brands, a platform that unifies the full portfolio of Kraft hot and cold beverage brands. From iconic coffee brands to refreshing, easy-to-sell cold drinks, Bev1 Brands provides operators with everything they need to meet their demands, including products, equipment, merchandising and service support. The Bev1 Brands umbrella includes CAPRI SUN, COUNTRY TIME, CRYSTAL LIGHT, GENERAL FOODS INTERNATIONAL, GEVALIA, KOOL-AID, MAXWELL HOUSE, TANG, TASSIMO PRO and YUBAN. Bev1 Brands gives operators access to the National Equipment Center that provides support and service to qualifying accounts across the entire portfolio. Operators will also have access to 24-hour customer service representatives and a national network of approved service companies to ensure immediate solutions and complete support.
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