ExxonMobil has launched its ExxonMobil Speedpass+ Mobile Payment App pilot, effective Aug. 1, in Nashville, Tenn. at 27 locations.
SpeedPass+, ExxonMobil’s mobile payment application, is designed to make paying at the pump quick and convenient. Speedpass+ is a complement to ExxonMobil’s existing Speedpass program; designed to appeal to a new segment of technology savvy Exxon and Mobil consumers. Customers can download the app for free through the Apple iTunes Store and the Google Play Market, for their iPhone, iPod touch or Android. Customers can also scan a QR code located on the pump at the participating stores in Nashville and it will direct them to download the app.
Nashville was selected as the pilot market based on the strength of existing business relationships. The Speedpass+ smartphone application works with existing POS technology, giving retailers fast and easy entry into the mobile payment arena and a competitively differentiated way to drive sales and loyalty.
ExxonMobil is continually looking for ways to enhance consumers’ buying experiences at retail fuel stations and to serve customers. The new mobile application builds upon the many compelling offers already in place, including the ExxonMobil Smart Card, return and earn, and grocer rewards with Safeway.
Speedpass+ uses geo-location technology to detect and activate a pump for fueling.
It is connected to the user’s credit or debit card and also works with ExxonMobil private label credit cards.
How it works:
‒ In a fast three-step sign-up, consumers designate their credit card payment and receipt preferences.
‒ Like ExxonMobil’s current Speedpass platform, Speedpass+ links to a consumer’s preferred payment method.
‒ The app’s integrated station locator directs consumers to retail stations.
‒ With a touch of the phone, customers can authorize a pump, fill up and go.
‒ Speedpass+ is compliant with strict payment standards and includes a secure payment environment with built-in authentication factors and data security.