NPD report examines the c-store shopping behavior of Hispanics.
U.S. Hispanics are more likely to purchase grocery foods, dairy, and bread from convenience stores (c-stores) than non-Hispanics, reports The NPD Group, a global information company.
Spanish-dominant Hispanics are more likely to make grocery item purchases at c-stores than other Hispanics, according to the NPD report entitled “The C-Store Hispanic Shopper,” which examines the typical convenience store shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.
On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics, finds NPD’s convenience store research. For some Hispanics, c-stores supplement or substitute grocery stores.
In addition to groceries, over two thirds of Hispanics consider having fresh food available at c-stores to be very/somewhat important. Fresh foods are more likely to be purchased by Hispanics for lunch or breakfast and hot foods are preferred, finds NPD. Sandwiches/wraps are least likely to be purchased by Hispanics.
U.S. Hispanics Are Significantly More Likely to Use C-Stores for Grocery-Type Purchases
Source: The NPD Group/The C-Store Hispanic Shopper report (Base sizes: Non-Hispanics: 2165, Hispanics: 1741)
“As one of the fastest growing U.S. population groups, Hispanics are an important segment for the c-store channel,” said David Portalatin, NPD’s c-store industry analyst. “As this report reveals, having a good range of grocery like items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more home-made or cooked should resonate well among Hispanics.”