Kelley’s Market Stores Adds OpenStore

Kelley’s Markets, owned by the Kelley Williamson Co. of Rockford, Ill., has launched a new branded Kelley’s Market Website and free mobile app.

The Website officially rolled out earlier and the free Kelley’s Market mobile app is worth the download. The app showcases updated gas prices, locations, in-store promotions and more. Customers send feedback from their mobile phone and receive time-sensitive electronic mobile coupons.

“We are tremendously excited to bring the new and improved Kelley’s Market Website to our customers. The site and the app offer us seemingly unlimited opportunities to stay in touch with our customers so that we can continue to offer them the products and services that best meet their convenience needs,” said John Griffin, president & CEO of Kelley Williamson Co. “The folks at OpenStore were with us every step of the way. Their customer service, expertise and ‘can do’ attitudes made this entire process flow seamlessly, from contract signing to launch.”

“We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey social technology solution that will support Kelley’s Market strategies to reach their customers with targeted marketing and powerful messaging.”

Kelley’s Market is an ExxonMobil distributor, operating nearly 50 fuel stations and convenience stores for more than 85 years.

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