Snickers Bites

SNICKERSSmall bites pack big flavors with new MILKY WAY Bites and SNICKERS Bites. These unwrapped, bite-sized cubes are a miniature version of the iconic bar brands. They’re ideal for consumers looking for the full taste experience of a SNICKERS Bar or MILKY WAY Bar in a smaller portion. Perfect for snacking, sharing, enjoying with family and friends or most any other occasion, new SNICKERS Bites and MILKY WAY Bites are available in two convenient sizes: 2.8-ounce sharing size and seven-ounce and eight-ounce resealable stand-up pouches. The Bites launch is supported by a major marketing campaign that will reach consumers via television and digital advertising, print advertising in highly circulated national magazines, a national FSI, coupons, social media targeted toward the brands’ nearly six million Facebook fans and eye-catching in-store displays. SRP: $1.49, 2.8-ounce and  $2.99, eight-ounce  (SNICKERS) and seven-ounce (MILKY WAY).

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