CHS Inc., an energy, grains and foods company and the nation’s leading farmer-owned cooperative, announced it has signed an agreement to secure the loyalty partnership between its Cenex brand and the Cabela’s brand for an additional five years.
“At a time when other co-branded programs are declining or being discontinued, ours is growing, primarily because of great synergy between the Cenex and Cabela’s brands,” said Jay Debertin, executive vice president and chief operating officer, CHS. “Bringing together these strong brands has attracted more than 135,000 new customers to Cenex retail locations and generated more than $363.5 million in sales for Cenex retailers while saving them over $914,000 in credit card processing fees. At the same time, it has cemented loyalty among existing Cenex customers, many of whom share a love of the great outdoors and appreciate the opportunity to earn high-quality Cabela’s gear. We are pleased to extend our partnership and continue providing a valuable traffic-builder that is available only to retailers to choose to join the Cenex family.”
“We are thrilled to extend the partnership between Cabela’s and CHS,” said Tommy Millner, Cabela’s CEO. “This partnership has generated positive results for both brands and more importantly for our loyal customers. Renewing this agreement strengthens our commitment to serve CLUB members and ensures we will continue to reward them for their loyalty and passion for the outdoors.”
Cabela’s World’s Most Foremost Bank is one of the top Visa credit card issuers, with over 2.2 million cardholders. Under this exclusive partnership, Cenex is the only petroleum brand that can offer double Cabela’s CLUB points—redeemable for free outdoor gear—and a Cabela’s CLUB Cenex Visa card to its customers. Since the program began in 2009, customers who shopped at Cenex convenience stores have earned 7.3 million reward dollars. The new agreement extends the program through 2019.
CHS supports the Cabela’s incentive program at no cost to its retailers. Complimentary merchandising kits and local store marketing tools are provided to Cenex retailers.