Coca-Cola To Help Fight Obesity

Coca-cola“We are committed to being part of the solution,” says Coca Cola Co. CEO.

The Coca-Cola Co. has announced four global business commitments to further contribute to healthier, happier, and more active communities. 

These commitments, which apply to the more than 200 countries where the soft drink giant does business, are to: 

• Offer low- or no- calorie beverage options in every market;

• Provide transparent nutrition information, featuring calories on the front of all of packages;

• Help get people moving by supporting physical activity programs in every country where it does business;

• Market responsibly, including no advertising to children under 12 anywhere in the world.

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe.  It is a global societal problem which will take all of us working together and doing our part,” said Muhtar Kent, chairman and CEO of The Coca-Cola Co.  “We are committed to being part of the solution, working closely with partners from business, government and civil society.  Today’s announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”

Kent made the global announcement in commemoration of the 127th anniversary of Coca-Cola.

Already, The Coca-Cola Co. has taken a number of important steps, including product and packaging innovations including smaller portion sizes with its expansion of mini-cans in the U.S., Australia, Canada, Korea and Thailand.  The Coca-Cola system currently supports hundreds of active, healthy living programs in more than 115 countries reaching millions of people, and is putting calories on the front of nearly all our beverages worldwide.

The company also has committed to publicly and actively measure the scale and reach of its efforts on www.comingtogether.com. The digital platform provides further details about the company’s global commitments and invites people to learn more about what the company is doing, track its progress, post feedback and exchange ideas on how we can collectively promote choice, energy balance and movement.

 

 

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