Kretek International Inc. is using its economical new 24-count trial display to get new EZ Cig disposable e-cigarettes to more c-stores and smokeshops. The compact new disposable unit holds 24 flavorful e-cigs and can generate $192 in retail sales at an $8 price point. The 12 smooth EZ Cig flavors are becoming the preferred standard for natural-tasting vapor as more cigarette smokers explore e-cigs. The new counter merchandiser is designed to provide retailers with a quick and inexpensive brand trial before trading up to a larger EZ Cig merchandiser. EZ Cig was introduced to the marketplace in July of 2012. Retail sales are already showing an annualized rate of more than $8 million per year. Each EZ Cig stick delivers 600 puffs with 2.1% nicotine. Developed to be both convenient and stylish, EZ Cig is the first e-cig to coordinate original designer patterns with popular flavors. In addition to the new trial merchandiser, EZ Cigs are sold in open stock cartons of 12 individually tubed sticks, as well as larger 3-tier upright displays and permanent acrylic merchandising systems. Each stick is powered by a SuperLast Lithium-Ion battery, featuring an automatic shutoff.
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