This summer, when Coke Zero fans want to pop the top on their favorite beverage, they no longer need to consult the hands of the clock. Featuring real Coke taste and zero calories, the brand is now being made available in an option without caffeine.
The launch of Caffeine Free Coke Zero is part of a broader strategy designed to make the fast-growing brand even more ubiquitous and available to consumers at any time throughout the day. Coke Zero offers a variety of high-profile marketing initiatives, including:
· Sponsorship of the 2013 NCAA Men’s Final Four;
· Title co-sponsorship of ESPN’s College GameDay, the annual season kick-off to the college football season; and
· Sponsorship of Coca-Cola Racing Family member Danica Patrick and her No. 10 Chevrolet SS in the NASCAR Sprint Cup Series
Caffeine Free Coke Zero will begin appearing on shelves in supermarkets, drug stores and mass merchants nationwide in mid-July, and will be available coast to coast in August. It will be packaged in 12-packs of 12-ounce cans and two-liter bottles.
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