Fas Mart/Shore Stop Convenience Stores have introduced Fas APP, the company’s first smartphone application, which debuted this month across more than 200 locations primarily in Virginia, Connecticut, Maryland and Delaware.
Fas APP, dveloped by VERGE Connect, integrates with the retailer’s new Fas CASHBACK secure payment card, which lets customers customize the types of food, beverage and grocery digital coupons they receive, and also offers 5 to 20 cents per gallon instant savings every time at the pump.
Fas Mart/Shore Stop selected the VERGE Connect platform not only for its features, but also as a means to forge a strategic partnership responsible for building the company’s presence across the digital and mobile marketplace.
“VERGE has enabled us to quickly and efficiently set in place the technology, tools and resources needed to augment offerings such as Fas CASHBACK, as well as other key initiatives in the pipeline,” said Barry Khosropanah, Fas Mart’s senior vice president of information technology.
VERGE is the technology spinoff of North Carolina-based M.R. Williams, Inc., a company with a 35-year history in retail and one of the fastest growing c-store suppliers on the East Coast.
“Fas APP provides our customers with convenient ways to interact and realize savings in ways never before possible,” said Bill Reilly, Fas Mart’s senior vice president of marketing. “As a result, we expect to further drive in-store traffic and sales, enhance customers’ experience within our stores and deliver a value-added experience for our brand.”