Tesco Seeks Fresh & Easy Exit Plan

Fresh & easy marleyTesco’s struggling Fresh & Easy chain, which opened in 2007 and has failed to make a profit, appears to be weighing its exit options, the UK Telegraph reported.

The chain reportedly has held talks with rivals Aldi and Trader Joe’s.

Tesco Chief Executive Philip Clarke in December called for a strategic review of Fresh & Easy, saying he would update the market on the progress of the strategic review on April 17, when the retailer posts its full-year results.

Tesco’s options include selling Fresh & Easy to a rival, selling off a stake in the business, or closing the business and selling the various assets individually. Already, Tesco has reportedly begun selling Fresh & Easy refrigeration units.

 

 

 

  • Gregg

    When Tesco chose Los Angeles for it’s launch of Fresh & Easy, the concern – having lived in L.A. for quite some time – was that the niche Retailers (Trader Joe’s, Gelson’s, etc.) were already so strong that ANY attempt at competition, especially by a UK Retailer, would fall flat. Sadly, that assessment seems to have held true. Had they started in a different “market”, say like Dallas, where no one Store or Chain has a foothold, things might have been different

  • Gregg

    When Tesco chose Los Angeles for it’s launch of Fresh & Easy, the concern – having lived in L.A. for quite some time – was that the niche Retailers (Trader Joe’s, Gelson’s, etc.) were already so strong that ANY attempt at competition, especially by a UK Retailer, would fall flat. Sadly, that assessment seems to have held true. Had they started in a different “market”, say like Dallas, where no one Store or Chain has a foothold, things might have been different

  • Gregg

    When Tesco chose Los Angeles for it’s launch of Fresh & Easy, the concern – having lived in L.A. for quite some time – was that the niche Retailers (Trader Joe’s, Gelson’s, etc.) were already so strong that ANY attempt at competition, especially by a UK Retailer, would fall flat. Sadly, that assessment seems to have held true. Had they started in a different “market”, say like Dallas, where no one Store or Chain has a foothold, things might have been different

    • Erik Griswold

      Also, their compact footprint would have been a hit in places like Seattle, Portland and San Francisco, had they gone to S.F. first.

  • Rhonda

    Visiting from the Midwest where 3/4 of our produce is rotten by the second day home. I was so very impressed with the Fresh and Easy Stores produce quality and with it’s name brand goods. I hope that, somehow, this chain survives and flourishes. Rhonda from WI

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