Honey Berry Singles

The Backwoods brand of all-natural tobacco cigars is introducing what is expected to be another winner for adult tobacco consumers and retailers alike: Backwoods Honey Berry Singles. The offering, launched in c-stores in January, features convenience, freshness and all-natural tobacco. “It is the most successful natural wrapper cigar introduced in the last 30 years,” according to Christopher Turco, the Honey Berry brand manager. Backwoods unusual shape and frayed end have intrigued consumers for years. Since Backwoods is constructed with only filler and wrapper leaves and no binder, it is among the smoothest cigars available at any price. Single-stick sales are the cigar category’s largest growth segment. Backwoods Singles offers consumers an affordable retail price, generally under $1, depending on state taxes.
For More Information From Commonwealth–Altadis Inc.
 www.imperial-tobacco.com

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