Campbell Soup Co. and SodaStream International Ltd. announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. SodaStream is a manufacturer and distributor of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda maker, a CO2 carbonator, a reusable bottle and over 150 flavor options. The consumer fills the bottle with water, adds CO2 to make the bubbles, and then adds syrup concentrate to make the final flavored beverage. Initial flavors for the V8 Splash products will include Tropical Blend, Berry Blend and Fruit Medley, as well as V8 V-Fusion concentrates in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties. The products are expected to be available during the second quarter of 2013.
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