Hank Suerth speaks on the power of branded partnerships and national trends.
The forum and trade show was held in Savannah, Ga. on Feb. 2-6. Suerth’s keynote was titled, “The Power of Brand Partnerships,” and focused on the national trend for truckstops, travel plazas, convenience stores and other high-traffic retail operations to capitalize on the advantages of building strategic alliances with business partners for greater growth and profitability.
NATSO is a Washington, D.C.-based national trade association representing more than 1,200 travel plazas and truckstops located throughout the U.S.
Suerth’s experience includes more than 30 years of executive leadership with national foodservice and consumer brands including Starbucks and Caribou Coffee, Kraft Foods, Beam Global Spirits and Wine, and Orion Food Systems.
“Foodservice branding is a major component of truckstops, travel plazas and convenience stores,” noted Suerth, “Orion Food Systems is a pioneer in delivering foodservice solutions to these high traffic locations and more. Hot Stuff Pizza is one of the leading Quick Serve Restaurant brand concepts receiving national recognition, including a No. 1 ranking as “Best Pizza” in a number of national surveys and trade media. Our community can take pride in knowing a company that was founded and launched in Sioux Falls is considered a leading provider of business and foodservice solutions for hundreds of retail outlets nationwide, and on military bases throughout the world.”