Electro Freeze, a division of H.C. Duke and Son LLC, has introduced a new Electro Freeze logo and Website, making the most dramatic change to its visual identity since 1969. Electro Freeze is known for its premium soft serve dispensing equipment and for developing the first twist soft serve machine in 1958, a concept that revolutionized the soft serve industry. The updated corporate identity reflects the company’s history of providing soft serve frozen dessert and beverage dispensing solutions and is released in conjunction with the launch of the company’s new Website. The new site brings the company’s solutions-based strategies to customers 24/7, and optimizes the equipment, product and customer connection for business success.
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