New Hydration Line

XYIENCE has introduced three innovative non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade. New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade, which debuted at at the 2012 NACS Show in Las Vegas. The beverages are packaged in Xenergy’s signature 16-ounce silver can that’s been modifi ed to better communicate the brand’s core proposition: a sugar-free, zero calorie, vitamin-fortified energy beverage that is made with only natural flavors and colors. The new beverages are set to launch in lead markets in the Western and Midwestern U.S. in early 2013; other regions will follow. The average retail price for a single can is $2.29 to $2.79.
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