White Owl and Game Introduce FoilFresh Gold Cigarillos

Each cigarillo is filled with finely blended tobaccos and covered with slow burning, smooth Gold wrappers. 

White Owl and Game by Garcia y Vega have announced the latest innovation in cigarillos, FoilFresh Gold!  Cigarillo lovers will strike gold with this new 24k smoking experience.

Small HTL cigarillo is the largest segment in the cigar category and small natural leaf is the fastest growing segment in the cigar category. *  This latest offering is yet another response to consumer demand from White Owl and Game. 

“After passing our extensive innovation testing process, consumers unanimously awarded the blond wrapped cigars with a ‘gold medal,’” according to Brian Love, director, Mass Market Cigars.   

Each cigarillo is filled with finely blended tobaccos and covered with slow burning, smooth Gold wrappers. 

“Whether a natural leaf or homogenized tobacco leaf, consumers were delighted with the rich, full bodied, yet smooth smoking experience,” Love added.

FoilFresh packaging guarantees that both White Owl and Game Gold Cigarillos are as fresh as the day they were made. 

White Owl and Game are supporting the launch with a variety of consumer-focused promotions including the very popular White Owl two-for-99-cents pouch and three-for-two pouches.  Game Gold cigarillos promotions include three-for-two pouches and 69-cents singles. 

* Source: CMPP 2011 v 2012 Oct YTD

 

 

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