Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer.
To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1. The new Brazilian Dark Roast is the leading convenience retailer’s richest, most full-bodied coffee to date.
Made from 100% Arabica beans, this premium blend starts with mountain-grown coffees from Southwestern Brazil, then is roasted dark to create a rich and full-bodied taste.
“We take great measures to ensure that our coffee is of the highest quality,” said Laura Gordon, vice president of brand innovation for 7-Eleven. “Every batch is tested by ‘Master Tasters’ to make sure 7-Eleven’s coffee offers premium taste, texture and aroma. The Brazilian Dark Roast is another example of 7-Eleven delivering high-quality roasted coffee at a value price to its guests.”
During $1 Coffee Wednesdays in January, guests may try the new premium dark roast or create their favorite coffee creation in any size cup. The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide. All the coffee condiments choices—sweeteners, flavors and toppings— are included in this price.
7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s. It proved an immediate success. Customers liked fixing their coffee the way they wanted it—choosing cup size, regular or decaffeinated, and adding sweeteners and creamers to suit their tastes. Today, 7-Eleven sells more fresh-brewed coffee than anything else—one million cups per day.