NJOY products are now available at all Cumberland Farms stores; NJOY Kings available in December 2012.
Cumberland Farms, a convenience store chain with locations throughout the Northeast and Florida, and e-cig company NJOY have announced a distribution partnership. The partnership includes chain-wide distribution of NJOY’s newest electronic cigarette, the NJOY Kings, to the nearly 600 Cumberland Farms retail locations in 11 states.
“Cumberland Farms has an excellent reputation for bringing the best products to the communities they serve,” said Craig Weiss, CEO of NJOY. “This is an exciting partnership and one that we know will satisfy the customers of Cumberland Farms.”
“At Cumberland Farms, we are focused on bringing an innovative selection of new products to our customers, “said Anne Flint, senior category manager, Tobacco. “This is why we are happy to welcome NJOY, the leading electronic cigarette brand in America, and their revolutionary NJOY Kings product into the Cumberland Farms community.
”NJOY, founded in 2006, has become a market leader in the electronic cigarette category; achieving a 38.5% market share of dollars according to 2012 Nielsen Scan Track numbers in convenience stores.
“We are thrilled to add Cumberland Farms to the growing number of convenience stores selling the NJOY Kings electronic cigarette to adult smokers,” added Vito Maurici, senior vice president of sales and distribution for NJOY. “Available in over 30,000 retail stores nationwide, NJOY continues to grow its market share at an incredibly fast pace.”