Introduced in 2011 was our 4-Pack series, which is showing no signs of slowing down. This year we introduced a new “Pink Lemonade” flavor, also available in a 4 pack, to target your female demographic. This flavor is also associated with our Avon Cancer Crusade campaign, which will raise well over $75,000 for this important cause. As always, you can expect 5 Hour Energy to continue to promote our brand to your customers through our national golf sponsorships, NASCAR, and national advertising and promotional campaigns as we head into 2013.