Parker’s was honored as a Market Leader at the National Association of Convenience Stores (NACS) annual trade show in Las Vegas on Oct. 7-10, 2012.
NACS attendees got a first look at new industry ideas and best retail practices during the trade show’s NACS “Ideas 2 Go” video exhibition, which showcased Parker’s popular PumpPal loyalty program, aesthetically pleasing female-focused store design and use of innovative check-out and multimedia pump technology. In addition, NACS recognized the Parker’s mobile app, premier craft beer Growler offerings, exclusive gas giveaways and Fueling the Community program as being among the company’s Market Leader programs.
“Our top priority, which guides everything we do at Parker’s, is to create an extraordinary customer service experience,” said Greg Parker, president and CEO of The Parker Cos. “We’re constantly looking for new ways to differentiate Parker’s through innovative technology, top-notch customer service, creative marketing and cutting-edge store design.”
As part of the Market Leader honor, Parker’s was selected as one of 12 national convenience store retailers included in the exclusive NACS “Ideas 2 Go” DVD, which features innovative convenience store retailers and includes interviews on topics, such as foodservice, niche marketing, community involvement and new merchandising methods. Since 1994, NACS’ “Ideas 2 Go” has provided some of the most interesting, creative and potentially profitable ideas in the convenience and fuel retail industry.
The NACS annual trade show is ranked one of the 50 largest annual trade shows in the U.S. and welcomed a record number of over 24,000 retailers, wholesalers and distributers in attendance at this year’s show.
The Parker’s PumpPal program, which offers discounts of up to 10 cents on every gallon of gas purchased, has saved customers nearly $2 million since the program first launched in February of 2011. Today, the PumpPal program has nearly 57,000 members throughout Georgia and South Carolina.
Parker’s also offer its 1-Cent Wednesday ‘Fueling the Community’ program at the new Garden City location. On the first Wednesday of every month, Parker’s sets aside one cent of every gallon of gas purchased to donate back to community schools.
The company currently operates 28 convenience stores across the region and plans to open additional locations in Chatham, Bryan, Liberty, Effingham, Bulloch, Jasper and Beaufort counties. A new convenience store on Hwy. 21 in Rincon, Ga. is scheduled to open in December 2012.
Parker’s was recently ranked on Inc.’s elite list of the top 5,000 fastest-growing private companies in the U.S. and was selected as the Savannah Morning News Entrepreneur of the Year.