M&M’S World is coming to Main Street, literally. Mars Chocolate North America and Mars Retail Group have announced plans to open the first-ever pilot M&M’S World store at 160 Main Street in Hackettstown, N.J. to celebrate the company’s long-term connection to the community.
The Mars Chocolate North America Hackettstown facility, which has produced M&M’S since 1958, employs more than 1,200 associates.
In addition to the temporary M&M’S World Store, the Town of Hackettstown and Mayor Maria DiGiovanni plan to ceremoniously rename a stretch of High Street in front of the Mars Chocolate North America Hackettstown site in honor of M&M’S. The new name was chosen by local residents and Mars associates as part of a special contest coordinated by Mars Chocolate North America and will be unveiled during a dedication ceremony near the facility on Oct. 16, 2012.
“We’re extremely proud to call Hackettstown home,” said Debra Sandler, president, Mars Chocolate North America. “The communities where we live and work are as much a part of our identity as the products we make. We appreciate the recognition from the town and Mayor DiGiovanni and look forward to celebrating with all of our neighbors at our Hackettstown M&M’S World store next month.”
The Hackettstown store will feature many of the same fixtures and merchandise fans can find in the flagship M&M’S World stores in New York, Las Vegas, Orlando and London. Mars is also developing special merchandise featuring a “Made in Hackettstown” logo in partnership with Abilities, a statewide agency that is dedicated to improving the employability and quality of life for people with disabilities. A percentage of the profits from specially marked merchandise will benefit the Hackettstown Business Development fund.
The Hackettstown M&M’S World store will officially open for business on Tuesday, Oct. 16, 2012 and remain open through Oct. 31, 2012. The store will be open Monday through Saturday from 10 a.m.-6p.m. and on Sunday from 12 p.m. to 5 p.m.