“We believe (NAM’s) programs will add significant value to (Circle K’s) business and (its) customers,” says Chris Mixson, president of News America Marketing of the company’s new partnership with Circle K.
Circle K convenience store chains in North America joins News America Marketing (NAM) to publish its coupons.
NAM is the premier publisher of coupons in the U.S. and Canada, producing more than 165 billion coupons annually. The new partnership extends the value of NAM’s in-store media network to all 3,050 company-operated Circle K stores, as well as a significant number of franchise and affiliate locations.
The agreement states that NAM will provide the majority of Circle K’s in-store portfolio, including coupon machines, shelf-talks, shelf-vision video and tear pads will be available in more than 3,000 Circle K stores.
“Circle K is a world-class organization and the largest corporately owned convenience store chain in America,” said Marty Garofalo, executive vice president of trade for NAM. “After significant testing, we are confident that our programs will help Circle K generate additional sales and incremental profit.”
NAM, a division of News Corporation, also operates the online consumer coupon site SmartSource.com and publishes the Sunday coupon insert SmartSource Magazine, which is delivered to more than 74 million homes per week.
Circle K is a banner of Alimentation Couche-Tard, which operates a network of 5,803 convenience stores, 4,216 of which include motor fuel dispensing. Circle K is located in 42 states, D.C. and Canada.