“Integrating the Isis SmartTap mobile commerce application will open entirely new payment, loyalty and promotional opportunities for consumers and fuel retailers,” says Paul de la Port, vice president of Wayne, on its partnership with Isis.
Gilbarco Veeder-Root and Wayne agreed to provide integrated support for the Isis SmartTap mobile commerce application, which allows customers to quickly and efficiently pay, present loyalty cards and redeem offers with a tap on their Isis Ready phones at gas pumps.
“The gas pump is one of the most frequented point-of-sale environments, and a critically important addition to the mobile commerce marketplace,” said Scott Mulloy, chief technology officer for Isis. He said Isis is happy to announce its relationship with Wayne and Gilbarco Veeder-Root. “It creates an important opportunity for convenience stores to enhance the customer experience, thereby increasing loyalty and in-store traffic.”
Gilbarco Veeder-Root and Wayne SmartTap-enabled dispensers will be installed at select retail locations to accompany Isis’ market launch in Salt Lake City and Austin, Texas. Gilbarco Veeder-Root’s modular payment architecture will be equipped to accept SmartTap in new, factory-installed fuel dispensers and retrofitted fuel dispensers currently installed at c-stores across the country.
Wayne plans to integrate the SmartTap mobile commerce application into the contactless / NFC reader used with the Wayne iX Pay Secure Payment solution. Both Wayne and Gilbarco Veeder-Root are the latest addition to Isis’ expanding list of partners committed to building the mobile commerce industry.
“Mobile commerce and payments are the future,” said Mike Schulte, president of Gilbarco Veeder-Root North America. “As a worldwide technology leader in retail and commercial fueling solutions, we believe our agreement with Isis will allow us to continue to deliver industry-leading innovations to our customers.”